North America: The Branding and Innovation Hub
While Asia leads in production volume, North America has become the center of product design, branding, and innovation. U.S.-based companies like Selkirk, Paddletek, and Joola have become household names among professional and amateur players alike. These brands emphasize advanced materials, ergonomic design, and performance-enhancing features.
However, the cost of manufacturing in North America remains significantly higher. Tā rezultātā daudzi amerikāņu uzņēmumi sadarbojas ar Āzijas ražotājiem, lai ražotu savus airus, tā vietā koncentrējoties uz pētniecību un attīstību, kvalitātes kontroli un zīmola veidošanu vietējā tirgū.
