From OEM to ODM: How Vietnam’s Pickleball Paddle Factories Are Transforming into Brand Powerhouses

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From OEM to ODM: How Vietnam’s Pickleball Paddle Factories Are Transforming into Brand Powerhouses

From OEM to ODM: How Vietnam’s Pickleball Paddle Factories Are Transforming into Brand Powerhouses

8 月-31-2025

In recent years, Vietnam has emerged as one of the most dynamic manufacturing hubs in the global sports equipment industry. Known primarily for its role as an OEM (Original Equipment Manufacturer) partner for international brands, Vietnam is now witnessing a major shift in its pickleball paddle industry. With the sport’s explosive growth in the United States, Europe, and Asia, Vietnamese pickleball paddle manufacturers are moving beyond contract production and stepping into the world of ODM (Original Design Manufacturer), offering not just production but also design, innovation, and branding solutions.

Vietnam: The New Hotspot for Pickleball Paddle Manufacturing

For decades, China dominated the pickleball paddle supply chain, powering the success of top brands like Selkirk, JOOLA, Engage, and Paddletek. But rising labor costs, tariffs from U.S.–China trade tensions, and the global push for supply chain diversification have created new opportunities for Vietnam. With competitive labor advantages, proximity to raw material supply, and integration into global trade networks like RCEP (Regional Comprehensive Economic Partnership), Vietnam is now attracting pickleball paddle buyers seeking alternatives to China.

Keywords naturally included: Vietnam pickleball paddle manufacturers, OEM vs ODM, pickleball paddle suppliers, global supply chain.

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From OEM to ODM: A Strategic Evolution

The transition from OEM to ODM is more than just a buzzword—it is a survival strategy. Traditionally, OEM factories in Vietnam only fulfilled bulk orders for established brands. However, international buyers now demand higher levels of innovation, unique paddle shapes, advanced materials such as thermoformed carbon fiber and Kevlar, and even sustainable TPU edge guards. To stay relevant, Vietnamese pickleball paddle suppliers are investing in design teams, R&D labs, and proprietary mold technologies.

By offering ODM services, these manufacturers can now deliver custom pickleball paddles with unique graphics, ergonomic grips, and brand-ready packaging, giving buyers faster access to differentiated products without relying entirely on U.S. or European designers.

Global Brands Are Watching Vietnam

Major players in the pickleball market are already testing the waters. Reports suggest that American sports retailers like Dick’s Sporting Goods, and well-known pickleball brands such as Onix, Franklin Sports, and Head are actively exploring Vietnam-based supply partnerships. By collaborating with ODM-level factories, these brands can quickly scale their product lines while reducing dependency on single-country sourcing.

At the same time, smaller start-up brands in the U.S. are also benefiting, as ODM factories in Vietnam allow them to launch private-label pickleball paddles at lower MOQs (minimum order quantities) while still achieving professional quality.

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The Role of Dore Sports: Innovation Beyond Borders

While Vietnam is gaining attention, established players in China like Dore Sports are not standing still. To remain competitive, Dore Sports has embraced dual strategies:

 • Technology Integration – investing in hot-press molding, CNC machining, and advanced UV printing for high-precision paddle surfaces.

 • Customization & ODM Solutions – expanding beyond OEM to offer ODM-level design services, logo customization, ergonomic handle options, and sustainable material development.

 • Global Collaboration – leveraging partnerships across Vietnam and Southeast Asia to ensure clients can diversify sourcing while still enjoying Dore’s quality control systems.

By embracing ODM capabilities and collaborating with new manufacturing bases like Vietnam, Dore Sports is positioning itself as not just a manufacturer but a strategic partner for pickleball brands worldwide.

As pickleball continues to grow—especially with talks of potential Olympic inclusion—competition among manufacturers will intensify. Buyers will increasingly favor suppliers that can balance cost efficiency, design innovation, and sustainability. Vietnam’s rise as an ODM powerhouse adds new energy to the industry, while Chinese leaders like Dore Sports demonstrate that innovation and flexibility remain key drivers of success.

In the end, whether a paddle is made in Vietnam, China, or elsewhere, the winners will be the brands and manufacturers that embrace the ODM model and deliver products that meet the evolving demands of players worldwide.

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