M'zaka zaposachedwa, masewera a pickleball awona kukula kwambiri, kukhala imodzi mwamasewera omwe akukula mwachangu ku North America ndi kupitirira apo. Kutchuka kotereku sikunangosintha masewerawo komanso kwasinthanso mawonekedwe a opanga zida za pickleball, makamaka zopalasa. Akangoyang'ana kwambiri pakupanga kwa OEM ndi ODM, opanga ambiri tsopano akusintha chidwi chawo pakupanga mitundu yawo. Dore Sports, dzina lomwe likukulirakulira pamakampani opanga ma pickleball paddle, ndi chitsanzo cha kusinthaku kuchokera kufakitale kupita kumakampani opanga magetsi.
Kuchokera ku OEM kupita ku OBM: Strategic Shift
Kwa zaka zambiri, Dore Sports idagwira ntchito ngati OEM yodalirika (Opanga Zida Zoyambira), ikupanga zopalasa zonyamula bwino zamakasitomala ambiri akunja. Komabe, kusinthika kwapadziko lonse kokhudza kuzindikirika kwamtundu komanso kukhulupirika kwa ogula kwachititsa kuti kampaniyo isinthe kukhala OBM (Opanga Mtundu Woyambirira). Kusinthaku sikunali lingaliro labizinesi chabe koma chofunikira kwambiri pamsika womwe ukukulirakulira wampikisano komanso wotsogola mwatsopano.
"Osewera ambiri akufunafuna ma paddle omwe amawonetsa umunthu wawo komanso masitayelo akusewera," watero mneneri wa Dore Sports. "Tinazindikira kuti kupereka mankhwala sikunali kokwanira - tinkafunika kupanga chidziwitso chamtundu."
Kuthamanga Kwambiri kwa Market Trends
Wosewera wamakono wa pickleball amafuna zambiri osati kungochita chabe—amafunafuna mapangidwe, makonda, kukhazikika, ndi nkhani. Dore Sports idazindikira zinthu zingapo zomwe zikupanga makampani:
• Kusintha Mwamakonda Anu: Dore Sports imapereka ma paddles osinthika makonda, kuyambira mawonekedwe ndi kulemera mpaka kumaso ndi masitayelo ogwirizira, zomwe zimalola osewera kupanga chinthu chomwe chimamveka ngati chawo.
• Kusintha Kwazinthu: Kampaniyo yaphatikiza zida zapamwamba monga Kevlar ndi Toray carbon fiber kuti apange ma paddles omwe amapereka kuwongolera, mphamvu, komanso kulimba.
• Kupanga zachilengedwe: Poyankha nkhawa zomwe zikuchulukirachulukira zakukhudzidwa kwa chilengedwe, Dore Sports yatengera njira zopangira zachilengedwe komanso zopangira zobwezerezedwanso.
• Digital Marketing ndi E-commerce Integration: Mtunduwu waika ndalama zambiri pomanga pa intaneti, kuphatikiza kukhazikitsa nsanja yake yamalonda ya D2C (mwachindunji kwa ogula) ndikuthandizana ndi omwe amatsogolera pamapulatifomu ngati TikTok kuti afikire omvera achichepere.
Kugwiritsa Ntchito R&D Pakupikisana Kwabwino
Kuti adziwike pamsika wodzaza, Dore Sports yayika ndalama m'gulu lodzipereka la R&D lomwe limayang'ana kwambiri kapangidwe ka ma paddle, kuyesa kamangidwe, komanso kusanthula kwamawu osewera. Njira yotsogoleredwe yatsopanoyi imalola kampaniyo kutulutsa zongopeka zocheperako komanso zolimbitsa thupi zomwe zimapangidwira zigawo za osewera, monga oyamba kumene, osewera othamanga, ndi omenya mphamvu.
Kampaniyo imayesa ma labotale apanyumba pazosintha monga mayamwidwe a vibration, kukhathamiritsa kwa ma point point, komanso kachulukidwe wapakatikati kuti apitirize kukonzanso zomwe amapereka. Dore Sports imagwiranso ntchito ndi akatswiri othamanga a pickleball kuyesa ma prototypes ndikupereka ndemanga zenizeni.
Kupanga Brand ndi Global Reach
Kuti ipititse patsogolo kusintha kwake kuchoka ku wopanga kupita ku mtundu, Dore Sports ikupita nawo kuwonetsero zamalonda zapadziko lonse lapansi, kuyanjana ndi ogawa akunja, ndikuyambitsa kampeni yodziwika bwino yomwe imatsindika za moyo ndi madera. Mauthenga amtunduwo samangoyang'ana zomwe zili patsamba koma chidwi, kukondana, komanso mzimu wampikisano womwe umatanthauzira pickleball.
"Cholinga chathu ndikukhala chizindikiro chomwe chimalankhula ndi osewera wamba komanso akatswiri," inatero kampaniyo. "Sitikungogulitsa zopalasa - tikulimbikitsa moyo."
Monga wogulitsa katundu wa pickleball woyimitsa kamodzi, D...
Monga wogulitsa katundu wa pickleball woyimitsa kamodzi, D...
Monga wogulitsa katundu wa pickleball woyimitsa kamodzi, D...