Kuchokera Ku Factory to Fame: Momwe Opanga Paddle Pickleball aku China Akumangira Mitundu Yawo Yawo ku U.S.

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Kuchokera Ku Factory to Fame: Momwe Opanga Paddle Pickleball aku China Akumangira Mitundu Yawo Yawo ku U.S.

4 月-14-2025

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M'zaka zaposachedwa, mpira wa pickle wakula kuchokera kumasewera a niche kuseri kwa masewera kukhala amodzi mwamasewera omwe akukula kwambiri ku America. Ndi kutchuka kwake kwadzaoneni kumabwera kufunikira kokulirapo kwa ma paddles apamwamba kwambiri, zomwe zimapangitsa mwayi womwe sunachitikepo kwa opanga padziko lonse lapansi. Makampani aku China, omwe amadziwika kale ndi mphamvu zawo za OEM (zopanga zida zoyambira), tsopano akuyang'ana masewera ena: akupanga mitundu yawo.

Pakati pa apainiya omwe akutsogolera kusinthaku ndi Dore Sports, wopanga ma pickleball paddle ku China yemwe ali ndi zaka zambiri pakupanga zinthu zophatikizika komanso kuphatikiza kwapadziko lonse lapansi. Pozindikira kufunikira kopitilira kupanga zopalasa za ena, Dore Sports yachitapo kanthu molimba mtima kuti idzikhazikitse ngati wosewera wodziwika pamsika wa U.S. pansi pa dzina lake.

Kusintha Magiya: Kuchokera Kupanga Kupita Kupanga Brand

Mwachizoloŵezi, opanga aku China akhala msana wapadziko lonse lapansi wa pickleball paddle, akugwira ntchito mwakachetechete kumbuyo kwazithunzi kuti apange zopalasa za mazana a zilembo zapadziko lonse lapansi. Koma ndi mpikisano womwe ukukwera, kukhwimitsa malire, komanso kufunikira kwazinthu zatsopano, makampani ngati Dore Sports akuwunikanso njira yawo.

Mneneri wa Dore Sports anati: "Kupanga ndi gawo chabe la nkhaniyi. "Msika wamasiku ano umayendetsedwa ndi zochitika, luso, komanso kulumikizana ndi makasitomala. Sitikupanganso zopalasa - tikupanga chidziwitso chogwirizana ndi wosewera waku America."

Kusinthaku kukuwonetsa zomwe zikuchitika pakati pa opanga aku China omwe sakufunanso kukhala osadziwika. M'malo mwake, akuika ndalama pakupanga zinthu, kupanga malonda, e-commerce, komanso kupezeka kwa malo ochezera a pa Intaneti - makamaka akuyang'ana nsanja ngati TikTok ndi Instagram, komwe madera a pickleball akuyenda bwino.

Innovation ku Core

Kuti akhalebe opikisana pamsika womwe ukukula waku US, Dore Sports yayika ndalama zambiri kufufuza zipangizo ndi mankhwala mwamakonda. Zopalasa zawo zaposachedwa zimakhala ndi ma polypropylene cores, nkhope zowoneka bwino za kaboni fiber, komanso ukadaulo wa thermoforming kuti ukhale wolimba m'mphepete komanso kutumiza mphamvu.

Iwo alandiranso Zida za R&D zothandizidwa ndi AI, kuwalola kutengera zochitika zamasewera ndikuwongolera magwiridwe antchito a paddle potengera data yanthawi yeniyeni. Izi sizimangochepetsa kusinthika kwazinthu komanso zimawonetsetsa kuti ma paddles amapangidwa molingana ndi maluso osiyanasiyana - kuyambira osewera wamba mpaka akatswiri ochita mpikisano.

Kuphatikiza apo, Dore Sports adayambitsa machitidwe opanga eco-friendly, kuphatikizira zinthu zobwezeretsedwanso ndikuchepetsa zinyalala m'mizere yawo - kusuntha komwe kumayamikiridwa kwambiri ndi ogula osamala zachilengedwe ku West.

Njira ya Digital-Yoyamba

Pozindikira kuti kuzindikira kwamtundu kumadalira mawonekedwe, Dore Sports yakhazikitsa njira yolunjika kwa ogula pamsika waku US. Timu yawo ya Opanga a TikTok siziwonetsa zogulitsa zokha, komanso maphunziro amasewera, maupangiri aukadaulo, ndi zinthu zomwe zimapanga kumbuyo kwazithunzi - zonse zomwe cholinga chake ndi kupanga chidaliro ndi kuyanjana ndi ogwiritsa ntchito kumapeto.

Apanganso malo azilankhulo ziwiri a e-commerce okometsedwa kuti azitha kugula zam'manja, ophatikizidwa ndi netiweki ya anthu omwe amawalimbikitsa omwe amalimbikitsa zopalasa zawo pamachesi ndi ndemanga zenizeni.

Kuphatikiza apo, Dore Sports yayamba kuchititsa zopatsa pa intaneti, masewera ammudzi, ndi mapulogalamu a kazembe kuti akulitse kukhulupirika ndi kulimbikitsa kusunga makasitomala.

Mavuto ndi Mwayi Uli Patsogolo

Kupanga mtundu kuyambira pachiyambi sikukhala ndi zopinga zake. Ogula aku America amakonda kukonda mayina odziwika, ndipo kukayikira zamtundu wamitundu yakunja kukadalipo. Koma poyang'ana kuwonekera, magwiridwe antchito, komanso kuchitapo kanthu kwa anthu ammudzi, Dore Sports ikuphwanya pang'onopang'ono zotchingazo.

"Sitikuwona izi ngati kusintha kwamabizinesi, koma kudzipereka kwanthawi yayitali pazatsopano, zabwino, komanso kulumikizana mwachindunji ndi osewera," wolankhulirayo akutero.

Ndi kukula kwa pickleball komwe sikukuwonetsa kuchepa - komanso ndi anthu achichepere omwe akukumbatira masewerawa - opanga ku China ngati Dore Sports ali okonzeka kukhala ochulukirapo kuposa ogulitsa okha. Akukhala okamba nkhani, oyambitsa, ndi ma brand mwaokha.

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