M'dziko lomwe likukula mofulumira la malonda a masewera, malo ochezera a pa Intaneti akhala malo atsopano. Kwa opanga ma pickleball paddle, nsanja ngati TikTok sizosankhanso - ndizofunika. Mitundu monga Dore Sports ikutsogolera pofotokozanso momwe ma paddle amagulitsidwa, kulumikizana ndi omvera atsopano, ndikuyendetsa kukula kwapadziko lonse lapansi kudzera munjira zanzeru zama digito.
TikTok: Kusintha kwa Masewera pa Kukwezedwa kwa Pickleball
Kukwera kwa TikTok kwapanga mawonekedwe atsopano amasewera a niche ngati pickleball. Ndi mawonekedwe ake afupiafupi amakanema, machitidwe a ma virus, komanso kuwonekera koyendetsedwa ndi algorithm, TikTok imalola ma brand kuti azilumikizana mwachindunji ndi ogwiritsa ntchito, makamaka achichepere. Kwa Dore Sports, ichi chakhala chida chofunikira pakukulitsa kufikira kwake kupitilira mitundu yazogulitsa zachikhalidwe ndi e-commerce.
Powonetsa machitidwe opalasa, kugawana zomwe zili kumbuyo kwazithunzi kuchokera pamzere wopanga, ndikulimbikitsa maubwenzi olimbikitsa, Dore Sports yasandutsa zomwe zili mu malonda. "Sitikungogulitsa zopalasa, tikumanga chikhalidwe pamasewera," akutero woyang'anira zamalonda wa kampaniyo.
Kuchokera ku Factory Floor kupita ku Global Feed
Njira imodzi yothandiza kwambiri yogwiritsidwa ntchito ndi Dore Sports yakhala kuthekera kwake kopanga anthu kupanga. Makanema omwe akuwonetsa kusanjika kwa kaboni, kudula kwa CNC, ndi kuyesa kwa akatswiri a paddle alandila mawonedwe mazana masauzande. Izi zowoneka kumbuyo sizimangopangitsa chidwi - zimakulitsa chidaliro komanso kutsimikizika kwamtundu.
Dore Sports imakhalanso ndi magawo a TikTok Live, kuphatikiza zowonetsera zamalonda ndi kuchotsera kwapadera komanso kuyanjana kwamakasitomala zenizeni. Gawo lanthawi zonse limaphatikizapo zopatsa zomwe zimayambitsidwa ndi zokonda, ma makuponi apadera a owonera, komanso Q&A yokhala ndi gulu. Njira yolumikiziranayi imatembenuza owonera kukhala ogula ndi opukutira wamba kukhala mafani okhulupirika.
Kusintha ku Trends ndi Technologies
Kuti agwirizane ndi kusintha kwa ogula, Dore Sports yapanga zinthu zingapo zofunika:
• Gulu Lalifupi Lopanga Mavidiyo: Kampaniyo idapanga gulu lodzipatulira lomwe limayang'anira kujambula, kusintha, ndi kutumiza zoyambira zomwe zimakongoletsedwa ndi algorithm ya TikTok.
• Makonda Paddle Designs: Ndi kuchuluka kwa machitidwe opangira makonda, Dore Sports idayambitsa zojambula zokhazikika ndi zosankha, zomwe zimalola makasitomala kupanga ma paddle awo ndikugawana zotsatira pa intaneti.
• Njira Yoyendetsera Zinthu Zoyendetsedwa ndi Data: Poona kuti ndi mavidiyo ati omwe amachititsa kuti anthu azikondana kwambiri, Dore Sports imakonza mosalekeza mitu yake—kuyambira pamaphunziro ndi malangizo aukadaulo mpaka masewera oseketsa okhudzana ndi zovuta.
• Cross-Platform Integration: Ngakhale TikTok ndiye nsanja ya nyenyezi, Dore amabwezeretsanso zomwe zili mu Instagram Reels, YouTube Shorts, ndi Facebook kuti azifikira.
Kupanga Tsogolo Lakutsatsa Kwa Paddle
Chomwe chimapangitsa kuti njirayi ikhale yogwira mtima kwambiri ndi njira yoyambira anthu ammudzi. Dore Sports sikuti imangowulutsa - imamvetsera, imayankha, ndikusintha. Kaya ikugwirizana ndi ma micro-influencers, kuyambitsa zovuta za hashtag, kapena kuyankha ndemanga za ogwiritsa ntchito ndi zatsopano, kampaniyo imawona omvera ake pa intaneti ngati omwe akupanga nawo ulendo wamtundu wake.
Kuyang'ana m'tsogolo, Dore Sports ikuyang'ana kuphatikizika kwa augmented reality (AR) kuti alole ogwiritsa ntchito kuyesa ma paddles ndi mitundu yofotokozera nkhani mozama kuti apititse patsogolo malonda.
Pamene pickleball ikukulirakulira ngati imodzi mwamasewera omwe akukwera kwambiri padziko lonse lapansi, omwe amadziwa bwino chilankhulo cha media media ndi omwe azidzalamulira msika. Dore Sports ikutsimikizira kuti luso lazopangapanga liyenera kufanana ndi luso lazamalonda.
Monga wogulitsa katundu wa pickleball woyimitsa kamodzi, D...
Monga wogulitsa katundu wa pickleball woyimitsa kamodzi, D...
Monga wogulitsa katundu wa pickleball woyimitsa kamodzi, D...