Masewera, Khazikitsani, Chindunji! Momwe Dore Sports Imafotokozeranso Zogulitsa za Pickleball Paddle ndi DTC Revolution

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Masewera, Khazikitsani, Chindunji! Momwe Dore Sports Imafotokozeranso Zogulitsa za Pickleball Paddle ndi DTC Revolution

4 月-15-2025

Gawani:

M'dziko lomwe likupita patsogolo mwachangu la zida zamasewera, kusintha kwanyengo kukuchitika momwe opanga amalumikizirana ndi ogula. Masewera amodzi omwe akuyenda bwino kwambiri ndi pickleball - masewera omwe akukula mwachangu omwe atenga North America ndi mkuntho. Pamaso pa gulu ili Dore Sports, wopanga ma pickleball otsogola omwe akusiya mitundu yachikhalidwe ya B2B kuti agwirizane ndi njira yofulumira, yowonekera, komanso yolunjika kwa makasitomala: the Direct to Consumer (DTC) chitsanzo.

DTC Shift: Kudula Munthu Wapakati

Mwachizoloŵezi, zopalasa za pickleball zinkayenda ulendo wautali - kuchokera kwa opanga kupita kwa ogulitsa, kwa ogulitsa, kwa ogulitsa, ndipo potsiriza kwa kasitomala. Gawo lililonse limawonjezera nthawi, mtengo, ndi mayankho ochepetsedwa kuchokera kwa ogwiritsa ntchito. Dore Sports idazindikira kusachita bwino uku ndipo idatengera mtundu wa DTC womwe umawapangitsa kuti azilumikizana mwachindunji ndi omvera awo.

Pogulitsa mwachindunji kudzera pamapulatifomu awo odziwika bwino a e-commerce, njira zochezera, komanso maubwenzi olimbikitsa, Dore Sports yachepetsa kwambiri magawo pakati pa malonda ndi osewera. Chotsatira? Mitengo yotsika kwamakasitomala, kuyambika kwachangu kwazinthu, ndi mayankho omwe amathandizira luso lanthawi yeniyeni.

Kulandira Technology ndi Consumer Trends

Kuti agwirizane ndi zomwe zikuchitika pamsika komanso kupita patsogolo kwaukadaulo, Dore Sports yakhazikitsa zatsopano zingapo:

• Chida Chopanga Paddle Builder: Pa nsanja yapaintaneti ya Dore Sports, ogwiritsa ntchito tsopano atha kupanga zopalasa zawo - kusankha zida zoyambira, mawonekedwe apamwamba, mitundu yogwirizira, ngakhalenso kukweza zithunzi zawo. Kusintha kumeneku sikungowonjezera kutengeka kwamakasitomala komanso kumathandizira misika yamtundu ngati magulu, makalabu, ndi olimbikitsa omwe akufunafuna zida zapadera.

• Malangizo a Zamalonda Oyendetsedwa ndi AI: Pogwiritsa ntchito AI ndi kuphunzira pamakina, nsanja imalimbikitsa mitundu yopalasa kutengera luso la osewera, kukula kwa manja, ndi kalembedwe kasewero. Izi zimatsogolera osewera atsopano panthawi yogula, ndikupereka mlingo wokondana nawo kamodzi kokha m'malo ogulitsa.

• Short-Form Video ndi Livestream Commerce: Dore Sports yakumbatira TikTok ndi Instagram Reels kuti aphunzitse ndi kulimbikitsa malonda ake. Gulu lawo la omwe amapanga zinthu komanso akazembe amtundu nthawi zonse amakhala ndi zowonera zomwe zimawonetsa ma paddle, kufotokoza kusiyana kwa zida, komanso kuchotsera kwakanthawi kochepa. Makanemawa amalolanso mtundu kusonkhanitsa mayankho ndikusintha makampeni munthawi yeniyeni.

• Kukwaniritsidwa Mwachangu ndi Kutumiza Padziko Lonse: Ndi katundu wokongoletsedwa bwino komanso malo osungiramo zinthu zakumadera, Dore Sports tsopano ikupereka maola 48 pamaoda ambiri komanso mitengo yampikisano yotumizira padziko lonse lapansi - kudumpha kwakukulu kuchokera kunthawi zodikirira zamabizinesi kwa masabata 2-4.

Zovuta ndi Njira Yotsogola

Kusamukira ku DTC sikunabwere popanda zovuta. Kupanga chizindikiritso chamtundu wodalirika, kusamalira makasitomala mwachindunji, komanso kusunga liwiro la kukwaniritsidwa pamlingo waukulu zimafunikira ndalama zokhazikika. Komabe, Dore Sports yasintha zovuta izi kukhala mwayi wochita bwino.

Mwachitsanzo, apanga gulu lothandizira makasitomala azilankhulo ziwiri kuti lithandizire ogula ochokera kumayiko ena ndikupanga mwatsatanetsatane FAQ ndi makina ochezera kuti apereke chithandizo 24/7. Kuyika kwawo pazida za CRM kumawonetsetsa kuti ubale wamakasitomala umakulitsidwa ndi chisamaliro chofanana chomwe amapereka popanga paddle.

Nyengo Yatsopano Yaubwenzi ndi Makasitomala

Mtundu wa DTC si njira yogulitsira; ndi nkhani. Imayika patsogolo kuwonekera, kusinthasintha, ndi kudalira. Kwa Dore Sports, ilinso khomo lomangira gulu - momwe ogwiritsa ntchito angapereke malingaliro pazapangidwe, kuvota pazotulutsa zatsopano, komanso kutenga nawo gawo pamapulogalamu oyesa zinthu.

Pamene mpira wa pickle ukupitilira kukwera kwanyengo padziko lonse lapansi, kukumbatira mwachangu kwa Dore Sports ku DTC kukuwoneka kuti sikungokhala njira yanzeru - ndi lingaliro la momwe masewera amasewera angasinthire m'dziko la digito, lokhala ndi makasitomala.

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