Mu bihugu byihuse ibikoresho bya siporo, guhinduranya ubumwe birakomeje muburyo abakora bahuza abaguzi. Imikino imwe itwara iyi mpinduka zimpinduka ni umufuka - Imikino ya Racketi yihuta yafashe Amerika y'Amajyaruguru n'umuyaga. Ku isonga ry'uyu mutwe ni Siporo, uruganda runini rwa pickleball rutandukanya na moderi gakondo b2B kwakira agile ya agile, muburyo buboneye, nubushobozi bwabakiriya: the Mu buryo butaziguye umuguzi (DTC) icyitegererezo.
DTC Shift: Gukata umuhuza
Ubusanzwe, Paderball Paddles yakoze urugendo rurerure - kuva kuba yarabikoze kubandika, kubacuruzi, gushaka umucuruzi, hanyuma amaherezo kubakiriya. Buri ntambwe yongereye igihe, igiciro, no kuvanga ibitekerezo bivuye kubakoresha. Siporo ya Stalre yamenye ko iyi mikorere idashoboka kandi igaburira ku moderi ya DTC ibafasha mu buryo butaziguye nabateze amatwi.
Mu kugurisha mu buryo butaziguye mu buryo butaziguye, imiyoboro y'itangazamakuru mu bucuruzi, hamwe n'ubufatanye bw'imbuga nkoranyambaga, dore yagabanije igice kimwe hagati y'ibicuruzwa n'umukinnyi. Igisubizo? Ibiciro biri hasi kubakiriya, ibicuruzwa byihuse byatangije, hamwe nibitekerezo bitanga umusaruro uha imbaraga udushya twinshi.
Kwemera ikoranabuhanga no kunyuramo
Guhuza n'isoko rishingiye ku isoko rigezweho n'iterambere ry'ikoranabuhanga, Sholley yashyize mu bikorwa udushya twinshi:
• Igikoresho cya PADDle Wubaka: Kuri dore siporo 'Ihuriro rya interineti, abakoresha barashobora gutegura urusaku rwabo - guhitamo ibikoresho byingenzi, imiterere yubuso, gufata ubwoko, no gushiraho ibitekerezo byihariye. Ubu bunararibonye bwihariye ntabwo buzamura ibikorwa byabakiriya gusa ahubwo binabiteganya kumasoko ya Niche nkamakipe, clubs, hamwe nibikoresho bidasanzwe.
• ibyifuzo byibicuruzwa bya Ai: Gukoresha AI na Imashini bihindura, platifomu irasaba ubwoko bwa paddle ishingiye kurwego rwabakinnyi, ingano yintoki, no gukina. Uku kuyobora abakinnyi bashya binyuze mubikorwa byo kugura, gutanga urwego rwihariye rimwe gusa kubidukikije.
• videwo ngufi hamwe nubucuruzi bwa lintstream: Siporo Cyiza yakiriye Tiktok na Instagram imyizerere yo kwigisha no guteza imbere ibicuruzwa byayo. Itsinda ryabo baremye hamwe nabambasaderi bakira buri gihe bakira imyuka yerekana ibimenyetso biranga, sobanura itandukaniro mubikoresho, kandi utange kugabanuka igihe gito. Iyi nzira kandi yemerera ikirango gukusanya ibitekerezo no guhindura ubukangurambaga mugihe nyacyo.
• gusohozwa byihuse no kohereza ku isi: Hamwe nibikoresho bya opchisined hamwe nububiko bwakarere, dore siporo ubu itanga ibyateganijwe 48 kubiciro byisi yose - Ibiciro byoherejwe ku isi - Ihohoterwa rishingiye ku isi - Ingorabahizi mu nganda zisanzwe zo gutegereza ibyumweru 2-4.
INGORANE N'UMURYANGO
Guhindura DTC ntabwo byaje nta mbogamizi. Kubaka Indangamuntu Yizewe, Gukemura Serivise y'abakiriya, no gukomeza umuvuduko wuzuye ku gipimo bisaba ishoramari rihoraho. Ariko, Sports Sports yahinduye izi mbogamizi kumahirwe yo kuba indashyikirwa.
Kurugero, bubatse itsinda rya serivise ryindimi ebyiri kugirango bashyigikire abaguzi mpuzamahanga kandi batezimbere ibibazo birambuye na sisitemu ya Chatbot kugirango batange ubufasha 24/7. Ishoramari ryabo mubikoresho bya CRM ryemeza ko umubano wabakiriya uremezaga uwitayeho batanga gukora ibikorwa bya padi.
Ibihe bishya byubusabane-bwabakiriya
Icyitegererezo cya DTC ntabwo ari umuyoboro wo kugurisha; ni imitekerereze. Imbere ishyira imbere gukorera mu mucyo, no guhuza n'imihindagurikire y'ikirere, no kwizerana. Kuri siporo, ni kandi irembo ryo kubaka umuryango - umwe ushobora gutanga ibitekerezo ku bishushanyo, gutora ibisohoka bishya, ndetse bikagira uruhare muri gahunda zo kwipimisha ibicuruzwa.
Nkuko umupira wamaguru akomeje kwiyongera kwisi, dore siporo 'ihamye ko DTC igaragaza ko ibirenze ingamba zubwenge - ni igishushanyo mbonera cyubwenge - ni igishushanyo mbonera cya siporo gishobora guhinduka muburyo bwa digitale-bwa mbere, imbaraga zabakiriya, ingufu zabakiriya.
Nkumukoresha umwe utanga ibicuruzwa, D ...
Nkumukoresha umwe utanga ibicuruzwa, D ...
Nkumukoresha umwe utanga ibicuruzwa, D ...