Eminyakeni yamuva nje, i-Pickleball ikhule isuka endabeni ye-niche ngemuva kwe-Patime yangasemuva komunye wemidlalo ekhula ngokushesha kakhulu eMelika. Ngokuthandwa kwayo okuqhumayo kuza kuthola izidingo ze-paddles ezisezingeni eliphakeme, kwakha amathuba angakaze abe khona wabenzi bomhlaba. Izinkampani zaseChina, ezaziwayo nge-OEM yabo (ama-Original Equipment Deliced), manje abeka izinto zawo kumdlalo ohlukile: ukwakha imikhiqizo yazo.
Phakathi kwamaphayona ahola le shintsho I-Dore Sports, umkhiqizi we-picketball osuselwa e-chialeball asuselwe eChina ngeminyaka yesipiliyoni ekukhiqizweni kwezinto ezibonakalayo kanye nokuhlanganiswa kwe-global chain chain. Ukubona isidingo sokuhamba ngokumane ukhiqize izithambisi zabanye, ezemidlalo ze-Dore zithathe izinyathelo ezinesibindi ukuze zizisuse njengomdlali obonakalayo kumamakethe we-U.S. ngaphansi kwegama lakhe.
Amagiya aguqukayo: kusuka ekukhiqizeni ukubhala uphawu
Ngokwesiko, abakhiqizi baseChinese bebelokhu bengumgogodla wokuhlinzekwa kwe-Pitterleball Padleball Padleball. Kepha ngokuncintisana okukhuphukayo, ukuqinisa ama-margins, kanye nesidingo esikhulayo sokuqamba izinto ezintsha, izinkampani ezifana nemidlalo ye-Dore zicabanga kabusha isu labo.
"Ukukhiqiza kuyingxenye yendaba kuphela," kusho okhulumela i-Dore Sports. "Imakethe yanamuhla iqhutshwa isipiliyoni, izinto ezintsha, kanye nokuxhunywa kwamakhasimende. Asisena nje ukukhiqiza ama-paddles futhi - sakha isipiliyoni somkhiqizo esisetshenziselwa umdlali waseMelika."
Le shift ikhombisa ukuthambekela okubanzi phakathi kwabakhiqizi baseChina abangasafuni ukuhlala bengaziwa. Esikhundleni salokho, batshala imali ekuthuthukisweni komkhiqizo, uphawu, i-e-commerce, kanye nobukhona bezokuxhumana - ikakhulukazi amapulatifomu anjengeTiktok ne-Instagram, lapho imiphakathi ye-pickleball ichuma khona.
Ukusungula Emgogodleni
Ukuhlala uncintisana ekuvezeni i-U.S. Imakethe, imidlalo ye-Dore itshale imali kakhulu ngaphakathi Ukucwaninga Kwezinto Zokucwaninga Nokwenza Ngokwezifiso Zomkhiqizo. Izimpawu zazo zakamuva zibonisa i-polypropylene cores ethuthukisiwe, i-high-tension carbon fiber ebusweni, kanye nobuchwepheshe bokuhlunga bokuqina okude nokudluliswa kwamandla.
Bamukele futhi Amathuluzi asiza i-R & D, ukuvumela ukuba balingise izimo ze-gameplay futhi basebenzise kahle ukusebenza kwe-paddle kususelwa kudatha yesikhathi sangempela. Lokhu akugcini nje ngokunciphisa umjikelezo wokuthuthukiswa komkhiqizo kepha futhi kuqinisekisa ukuthi ama-paddles ahambisana namazinga ahlukene amakhono - kusuka kubadlali abajwayelekile kuya kubadlali bemincintiswano.
Ngaphezu kwalokho, kwezethulwe imidlalo ye-Dore Imikhuba yokukhiqiza eco-friendly, Ukufaka izinto zokwakha kabusha futhi kunciphise imfucuza emigqeni yabo yoMhlangano - Ukuhamba Kwabongwa ngabathengi abazibona imvelo entshonalanga.
Indlela yedijithali yokuqala
Ukuqonda ukuthi ukuqashelwa komkhiqizo kuncike ekubonakaleni, ezemidlalo ze-Dore yethu yethule isu eliqondile elikuthengisayo kwimakethe ye-U.S.. Iqembu labo le Abadali beTiktok Imibukiso hhayi imikhiqizo nje, kepha futhi nama-gameplay tutorials, amathiphu we-pro, kanye nokuqukethwe okuqukethwe ngemuva kwe-pro-the scenes - konke okuhloswe ngaso ekwakheni ukwethembana nokuzibandakanya nabasebenzisi bokugcina.
Baphinde bakha indawo ye-e-commerce eyenziwe ngezilimi ezimbili elungiselelwe ukuyothenga okuphathekayo, okubhangqiwe nenethiwekhi yabathobekisi abangu-micro-abagqugquzela izihlahla zabo emidlalweni yesikhathi sangempela kanye nokubuyekezwa.
Ngaphezu kwalokho, ezemidlalo ze-Dore ziqale ukusingathwa Ukunikezwa online, imincintiswano yomphakathi, nezinhlelo zenxusa ukuze uhlakulele ukwethembeka futhi uthuthukise ukugcinwa kwamakhasimende.
Izinselelo namathuba azayo
Ukwakha uhlobo kusuka ekuqaleni akulona ngaphandle kwezingqinamba zalo. Abathengi baseMelika bavame ukuthandwa amagama ajwayelekile, nokungabaza ngekhwalithi yemikhiqizo yaphesheya kwezilwandle kusakhona. Kepha ngokugxila ekubonakaleni, ekusebenzeni nasekusebenzeni komphakathi, ezemidlalo ze-dore kancane kancane zibhidliza lezo zingqinamba.
"Sikubona lokhu hhayi nje njenge-shift yebhizinisi, kepha njengokuzibophezela kwesikhathi eside ekusukeni okusha, ikhwalithi, nokuxhumana ngqo nabadlali," kusho okhulumela le nkampani.
Nge-Prewleball's Forgy Trajectory ekhombisa ukuthi azikho izimpawu zehlise ukwehla - futhi ngamanani aphansi amukele ezemidlalo - Abakhiqizi baseChina njenge-Dore Sports baseki kahle ukuze babe ngaphezu kwabathengisi. Baphenduka abathengisi bezindaba, abasunguli kanye nemikhiqizo ngakubo.
Njengomhlinzeki womkhiqizo we-Pickerball oyedwa, D ...
Njengomhlinzeki womkhiqizo we-Pickerball oyedwa, D ...
Njengomhlinzeki womkhiqizo we-Pickerball oyedwa, D ...