Ezweni eliveze ngokushesha lemishini yezemidlalo, i-Seismic Shift iyaqhubeka lapho abakhiqizi bexhumana khona nabathengi. Emiphethweni eyodwa egibele leli wave yoshintsho yi-pickleball - umdlalo okhula ngokushesha osuthathe iNyakatho Melika ngesivunguvungu. Ngaphambili kwale nhlangano I-Dore Sports, umenzi we-Pitterleball Padle oholayo osuke kude namamodeli wendabuko we-B2B ukwamukela indlela eshesha kakhulu, esobala, neye-Center-ye-Centerc: The Qondisa kumthengi (DTC) imodeli.
I-DTC Shift: Ukusika i-middleman
Ngokwesiko, imidwebo kaPickerball yahamba uhambo olude - ukusuka kumkhiqizi kuya kumsabalalisi, ku-Wholesaler, kuya kumthengisi, futhi ekugcineni kwikhasimende. Isinyathelo ngasinye sengeze isikhathi, izindleko, kanye nempendulo ehlisiwe kusuka kubasebenzisi bokugcina. I-Dore Sports yabona ukuthi lokhu kusebenza kwalokhu kuphumelele futhi kufakwe kumodeli ye-DTC ebathinta ngokuqondile nezilaleli zabo.
Ngokuthengisa ngqo ngokusebenzisa amapulatifomu abo e-e-commerce abhalwe phansi, iziteshi zemidiya yezenhlalo, kanye nobudlelwano nomthonya, imidlalo ye-dore incishise kakhulu izingqimba phakathi komkhiqizo nomdlali. Umphumela? Amanani aphansi amakhasimende, ukwethulwa komkhiqizo okusheshayo, kanye no-loop wempendulo enika amandla amasha wesikhathi sangempela.
Ukucabanga kwe-Technology kanye nezitayela zabathengi
Ukuvumelanisa ngezindlela zamanje zemakethe kanye nentuthuko yezobuchwepheshe, ezemidlalo ze-Dore zisebenzise izinto ezimbalwa ezibalulekile:
• Ithuluzi lokwakha le-Custom Paddle: On Dore Sports 'online platform, abasebenzisi manje bangakwazi ukuklama ama-paddle abo - ukukhetha izinto ezibalulekile, ukwakheka komhlaba, izinhlobo zokubamba, nokulayisha imidwebo eyenziwe ngezifiso. Lesi sipiliyoni sokwenza ngokwezifiso asigcini kuphela ukubandakanyeka kwamakhasimende kepha futhi sibhekise ezimakethe ze-niche njengamaqembu, amakilabhu kanye namathonyo afuna amagiya ahlukile.
• Izincomo zomkhiqizo eziqhutshwa yi-AI: Usebenzisa i-AI ne-Machine Learning, ipulatifomu itusa izinhlobo ze-paddle ezisuselwa kumakhono wekhono lesidlali, usayizi wesandla, kanye nesitayela sokudlala. Lokhu kuqondisa abadlali abasha ngenqubo yokuthenga, okunikeza ngezinga lokwenza okuthandwa nguwe kanye kuphela ezindaweni zokuthengisa ngokomzimba.
• I-Short-form video nezentengiso ze-livestream: Imidlalo ye-Dore iye yamukele ama-tiktok nama-instagram reels ukufundisa nokukhuthaza imikhiqizo yayo. Iqembu labo labadali bokuqukethwe kanye namanxusa omkhiqizo ahlala lisingatha ama-livestreams akhombisa izici ze-paddle, achaze umehluko ezintweni zokwakha, futhi anikeze izaphulelo zesikhathi esilinganiselwe. Lezi ziteshi zivumela futhi uhlobo ukuqoqa impendulo futhi lulungise imikhankaso ngesikhathi sangempela.
• Ukugcwaliseka okusheshayo kanye nokuhanjiswa komhlaba wonke: Nge-Logistics Elungiselelwe kanye nama-Warehouse Wezindawo, imidlalo ye-Dore manje inikezela ukuhanjiswa kwamahora angama-48 kuma-oda amaningi namazinga okuncintisana ancintisanayo - ukuxhuma okukhulu ezikhathini ezijwayelekile zokulinda amasonto ama-2-4.
IZINSELELE NOMgwaqo Ophambili
Ukuguqukela ku-DTC akuzanga ngaphandle kwezinselelo. Ukwakha ubunikazi bomkhiqizo othembekile, ukuphatha insizakalo yamakhasimende ngqo, kanye nokugcina ijubane lokugcwaliseka ngesilinganiso kudinga ukutshalwa kwezimali okungaguquki. Kodwa-ke, imidlalo ye-Dore iguqule lezi zinselelo zibe ngamathuba okuba yindiza.
Isibonelo, bakha ithimba lenkonzo yamakhasimende elisebenzisa izilimi ezimbili ukusekela abathengi bamazwe omhlaba futhi bathuthukise uhlelo olunemininingwane ye-FAQ kanye ne-Chatbot ukuhlinzeka usizo lwe-24/7. Ukutshalwa kwezimali kwabo kumathuluzi we-CRM kuqinisekisa ukuthi ubudlelwano bamakhasimende bukhuliswa ngokunakekelwa okufanayo abakunikeza ukukhiqizwa kwe-Paddle.
Inkathi entsha yobudlelwano bamakhasimende
Imodeli ye-DTC akuyona nje isiteshi sokuthengisa; Kungumqondo. Kubeka phambili obala, ukuguquguquka nokuzethemba. Emidlalweni ye-Dore, futhi isango lokwakha umphakathi - munye lapho abasebenzisi benganikeza khona okokukhishwa, bavota ngokukhishwa okusha, futhi babambe iqhaza ezinhlelweni zokuhlola umkhiqizo.
Njengoba i-Pickleball iyaqhubeka ikhuphuka emhlabathini emhlabeni jikelele, i-Dore Sports 'Proactive Active ye-DTC ifakazela ukuthi ingaphezu nje kwecebo elihlakaniphile - kuyindlela yemidlalo yezemidlalo engaphendulwa ngayo emhlabeni wedijithali - okokuqala, onikezwe amandla amakhasimende.
Njengomhlinzeki womkhiqizo we-Pickerball oyedwa, D ...
Njengomhlinzeki womkhiqizo we-Pickerball oyedwa, D ...
Njengomhlinzeki womkhiqizo we-Pickerball oyedwa, D ...